“You don’t have to be a veteran to wear Grunt Style, but you do have to love freedom, bacon and whiskey,” says our new client! Noisy Trumpet is honored to work with the nationally recognized, veteran-owned apparel company, Grunt Style. The company’s mission is to deliver high quality, patriotic apparel designed for first-responders, military veterans and their friends and family.
In April, the company launched Operation Hero, a multi-city campaign to benefit the heroic men and women battling the frontlines of the coronavirus pandemic. As part of the campaign, Grunt Style funded several initiatives in its two home cities – San Antonio, Texas and Chicago, Illinois – to support these heroes with essentials such as food and other critical needs.
Grunt Style donated 20,000 masks to Operation Homefront and $25,000 to The Pillars Christian Learning Center in San Antonio to cover tuition costs for over 200 families, many of them essential workers, across its four centers. The company also partnered with local restaurant businesses in San Antonio and Chicago to donate over 10,000 free meals to healthcare workers across numerous hospitals by the end of May.
In partnership with Next Level Apparel, Grunt Style also pledged to donate a minimum of 20,000 of their “Hero-defined” t-shirts to our nation’s heroes at various healthcare facilities.
To help bring awareness to Grunt Style’s generous efforts, Noisy Trumpet developed a public relations plan that included the development and distribution of media materials and media outreach to local, regional, national and trade publications, which resulted in over 580,000 total impressions in coverage.
During the current pandemic, brands are increasing their online presence and leveraging digital content more than ever – particularly with podcasts. According to Medium, “Podcasts are an ongoing opportunity to connect with your audience, personalize your brand, and grow your business.” Most recently, our team facilitated and secured an interview for Grunt Style on Brian Basho’s “I Got Your 6” podcast. The interview which featured Grunt Style Chief Strategy Officer Tim Jensen, helped our client tap into a niche market to promote their community initiatives, while building overall brand awareness.
Just like Noisy Trumpet, Grunt Style is a community-first organization. They strive to make a difference by supporting those who aim to create a better future for all. Is your business making a difference in the community and need to get the word out about your next campaign? Contact us! We are just one call, like, follow, retweet and DM away.