Opportunity
The All-American Bowl is the most-watched high school sporting event of the year, featuring top student-athletes and future NFL stars. In November 2018, San Antonio Sports, a local non-profit sports commission designated with hosting the yearly event, enlisted Noisy Trumpet’s digital services to successfully promote the 2019 All-American Bowl.
Idea
In order to drive ticket sales and position the game as one of the premier sporting events of the year, Noisy Trumpet designed an action-packed promotional video and crafted a strategic multichannel digital campaign. The following assets were developed:
- Promotional video
- Native Digital Ads
- Digital advertising campaigns on Facebook, Instagram and Twitter
Results
By the end of the month-long promotion, Noisy Trumpet’s campaign garnered 636,391 impressions, 535 event responses, 9,846 clicks to the ticket page and a total click-through-rate of 1.55%.
