Nationally recognized for their outstanding displays, botanical diversity, education and environmental stewardship, the San Antonio Botanical Garden aims to inspire the community and connect diverse audiences with the natural world. In August 2020, the Botanical Garden collaborated with Noisy Trumpet to raise awareness and drive ticket sales to their newest exhibition OrigamiinGarden2, while growing general admission to the Botanical Garden.
The campaign incorporated a robust public relations campaign that included the production of an exclusive social influencer “sneak peek” event at the Botanical Garden OrigamiinGarden2 exhibition. The event took place the day before the exhibition opened to the general public, and invited the support of social influencers to raise awareness about the incredible outdoor sculptures on their social media channels. Noisy Trumpet also provided on-site event support and coordination. Noisy Trumpet also provided print, digital, and outdoor advertising to further promote the exhibition.
In order to raise awareness and increase ticket sales, Noisy Trumpet developed a strategic public relations and digital plan that included:
- Key Messages
- Media outreach and coordination
- On-site event support
- Print, digital and outdoor advertising
The success of the public relations campaign was measured by the following results: (Digital results to be provided at the end of the campaign)
- Within the 7-week campaign, Noisy Trumpet secured 22 hits (broadcast and online) garnering 3,695,589 total impressions, as a result of media/influencer outreach efforts and morning shows.
- Notable coverage included: