Research and Campaign CreationStrong public relations strategies should begin with research in order to build a comprehensive outline of a brand, it’s mission and business objectives. This is a method to identify relevant data needed to create an effective marketing campaign. This data will consist of the brand’s target audience, social media following and customer feedback.
- What can the brand do better?
- Is customer feedback positive or negative?
- Does the brand have social media accounts? If so, do they have a large social following?
- How can the brand improve? What makes the brand unique?