As we look back, 2017 consisted of many powerful marketing and PR campaigns – ones that have helped grow brands by touching on universal truths that resonate with their audiences. As marketers, it’s no surprise we admire when a campaign hits the mark. Let’s take a look at some of our favorites of the year. Force of Nature, people were pleasantly surprised by the amazing storytelling campaign about a woman’s place in the wild. sequel ad. Bud Light even went as far as sending a cease-and-desist scroll via town crier to a Minneapolis brewing company to protect their campaign’s individuality. visit the Upside Down on the day of Stanger Things’ season premiere. most well-known campaigns was surprisingly the brainchild of a financial firm. State Street Global Advisers placed a bronze statue of a girl in power pose standing in front of the iconic Wall Street bull. The firm’s goal was to advocate for more female leadership – as a result of this creative statement, brought an incredible amount of brand awareness to the firm. While the average consumer remembers the campaigns that made them laugh or cry, it is our due diligence as marketers to analyze what made these campaigns work so well. At Noisy Trumpet, we break down what brands have done right or wrong to help us become better at what we love doing.