Picture this: the year is 2019 and the Alpha Warrior Team Tough Challenge is going full throttle at the Alpha Warrior Proving Grounds. Everywhere you look, there are teams of teens off their phones and on the obstacle course, competing to prove they have what it takes to represent their high school. Every team gets cool swag, but only one gets bragging rights as champion of the Alpha Warrior Team Tough Challenge.
Fast forward to 2020, the Team Tough Challenge has gone virtual, but the heart of the event remains the same—get kids off their couches and motivated to unleash their inner athlete. After our support in 2019, we’ve jumped in to aid San Antonio Sports in 2020. The goal was to further their efforts in driving registrations and awareness to their annual event, despite the ongoing pandemic.
We rolled up our sleeves, put on our war paint, and got our game faces on to get teens across San Antonio up and running. Our highly targeted social media and digital advertising efforts resulted in a total of 115k impressions and 337 clicks. San Antonio Sports obtained and beat their goal of 25 teams of six. That means more kids getting up and moving!
San Antonio Sports is a nonprofit that has been working every day to transform our community through the power of sport since 1984. If you’d like to get involved or learn more about some of their free programs for children and families, you can head over to their events page to get the scoop on their latest community efforts.