From YouTube stars to lifestyle bloggers, influencer marketing has emerged from the social media landscape as a new opportunity for marketers.The buzziest of buzzwords at the moment, influencer marketing has gained traction for becoming an effective campaign strategy. In fact, a study suggested that 60% of marketers were increasing their influencer marketing budgets. However, like most trends, it is too easy to contextualize what something is and its effects without knowing the facts. Here, we help you gain a rational understanding of this up and coming trend.
Influencers vs. CelebritiesSo, what exactly is influencer marketing? Deriving a definition from itself, influencer marketing is a strategy that uses influential people to successfully persuade people to use a good or service. Simple enough. But what differentiates this marketing model from celebrity endorsements? They, too, are influential people who are often used to persuade audiences. To get a better understanding of social influencers, let’s look at key differences between them and celebrities
- Influencers have their own niche audience; celebrities attract mass appeal
- Influencers use social channels to produce content; celebrities use traditional channels
- Influencers produce their own content; celebrities are a small part of content produced