As consumers, we generally don’t realize the exact point we become brand aware. Throughout our daily lives, we interact with so many different brands without thinking about it but usually end up being subconsciously loyal to a select few. Although the number seems high, some studies suggest that we interact with around 4,000 different ads a day across tv, radio and social media. Let’s face it, we all have our biases and preferences when it comes to certain brands; and to take even further, if we don’t recognize a specific company, we’ll completely write off their credibility. This brings up the question, when should a business consider rebranding themselves? Does it have to do with their current brand awareness? Maybe, their company looks too much like another one? Or maybe, the brand has simply grown and shifted their mission. To answer this, you’d need to take a look at a few factors that might aid in divulging existing problems with your current brand.