A Look at TikTok Marketing Tactics

Since launching in 2018, TikTok has evolved from a video-creation app known mainly for dance and lip-sync videos, to a marketing and advertising hub. In the last year, many renowned brands have created accounts on the platform to tap into their creative side and reach new audiences. With more businesses turning to TikTok to market their brand, you should also consider whether or not TikTok is the next step for expanding your marketing strategy. 

Noisy Trumpet has recently welcomed Texas A&M University-San Antonio to our client roster. Our agency will be assisting TAMUSA primarily with their digital marketing needs in order to raise awareness about their graduate programs and 11 Month MBA program. One of the ways in which we’ll be achieving this is through TikTok. Here’s how our team of Social Media Specialists is making the most of TikTok for clients.

 

• Trend Forecasting

Trend forecasting, as it relates to TikTok, is the process of researching and formulating predictions on up-and-coming content tendencies. The ability to spot future trends, especially on a platform as unpredictable and enigmatic as TikTok, is crucial for a brand’s potential success on the app. Although virality* on TikTok is never a sure thing, catching trends early and creating relevant content in a timely manner increases the likelihood of success. If you want to make the most out of your organization’s TikTok content, triggering off a trend is the first step towards doing so.

 

• Developing Custom Content

TikTok is a perfect platform to showcase your brand’s creativity. Although seeking inspiration from trends is important, your content should be unique and customized to fit your brand identity. Whether that requires coordinating on-site video shoots with appropriate props or developing copy in line with your organization’s voice and tone, it is important that you keep your brand personality in mind when shooting content. Similarly, your content should also be intentional. It is not enough to “hop on a trend” — you must do so in a way that both fits your business and aligns with your goals.

 

• TikTok Advertising

Reaching the right audience is essential to finding success on TikTok. Like any online platform, posting organically has its place, but giving your content a boost with paid advertising can help place your brand in front of the right audience. Pairing organic and paid content is a great way to pull together all of your resources to give your content a fair chance of success on this extremely popular and demanding platform. TikTok offers a variety of different creative ad formats to choose from, so always make sure that you are choosing the one that is best for your brand’s objectives.