CAREERS

Employment Status: Full-time
FLSA: Exempt
Reports to: CEO and Vice President

The Account Manager is responsible for customer relationship management across a variety of mediums. Meets with clients to get a thorough understanding of client digital marketing, advertising, website, and social media needs, target audience, and critical demographics. This position will manage and coordinate cross-channel campaigns, ensure client approval, track budgets and costs, and ensure that all projects run smoothly.

ESSENTIAL FUNCTIONS

• Take all necessary measures to gain a full understanding of the client’s business, their challenges, opportunities and objectives.
• Serve as primary liaison between the client and internal agency departments (web, social media, digital marketing, public relations, creative) to ensure all marketing activities performed by agency specialists meet client expectations. 
• Assign tasks to varying departments through agency project management tool, Asana, and manage project completion.
• Will be an active participant in strategic planning, and responsible for directing the activities of the account, selection of appropriate mediums to communicate messaging, weighing in on the creative product from the creative team, critiquing creative and marketing options.
• Manage client timelines and any job deadlines pertaining to website development, social media, public relations, digital advertising and creative production and execution. 
• Employ networking techniques to attract new clients.
• Present products to prospective clients.
• Report progress, delays, and make sure the client is always updated appropriately. Track budgets, deadlines, agency time, status reports, work summaries and make detailed presentations justifying costs and schedules.
• Responsible for managing the client’s budget and staying on track, as well as managing any accounting and billing requirements.
• Respond to complaints and resolve issues aiming to customer satisfaction and the preservation of the Agency’s reputation.
• Keep management informed of any needs or issues.
• Performs other duties as assigned.

DECISION MAKING

• The Account Manager receives limited supervision, with input provided by agency leadership as needed 
• Supervises the Account Coordinator position (if applicable to that account).

MINIMUM REQUIREMENTS

• Bachelor’s degree in Marketing, Business Administration, Sales or related field.
• Three (3) to five (5) years of relevant industry experience.
• Proficient in Microsoft Office software (Word, Excel, PowerPoint, and Outlook).
• Knowledge of Asana preferred.
• Knowledge of Advantage software programming preferred.

JOB DIMENSIONS

• Excellent written, verbal, and presentation skills.
• Proven experience as an Account Coordinator, or in other sales/customer service role.
• Knowledge of market research, sales and negotiating principles.
• Demonstrate problem solving skills, stressing both client development and service.
• Significant experience in professional client relationship management.
• A background in advertising, design or marketing.
• The ability to plan and strategize at a senior level.
• Strong collaboration skills 
• A persuasive and confident approach to creative projects.
• Attention to detail and budgetary restraints.
• Full awareness of creative and media processes and techniques.
• Ability to multi-task, prioritize and take initiative to meet goals and deadlines in a fast-paced environment.
• A good understanding of marketing and advertising methods and techniques – specifically in the website, digital, social media and public relations space 
• Proven experience as an Account Coordinator or related position.

PHYSICAL DEMANDS AND WORKING CONDITIONS

Employees are subject to sitting, standing for long periods of time to perform job scope. Working conditions are in an office environment. Light travel may be required.

Employment Status: Full-time
FLSA: Exempt
Reports to: President/CEO, COO, & VP of Digital

The Digital Media Specialist will work directly with the President/CEO, COO and VP of Digital to support the development, implementation, monitoring, optimization and reporting of paid digital campaigns for client accounts.

ESSENTIAL FUNCTIONS

• Assist the COO and VP of Digital with the management of several digital marketing campaigns including paid advertising, social media, email marketing, SMS, content creation, etc.
• Position includes tracking campaign progress, reporting, updating online assets, streamlining digital marketing production, and handling general digital marketing activities.
• Develop, implement and execute strategic communications and marketing plans for our clients.
• Generate tracking tags; ensure code is installed properly and troubleshoot issues.
• Act as liaison between clients and vendors, effectively communicating solutions and ideas.
• Ensure website pages are up-to-date and working properly, coordinating with developers as needed. Perform periodic site audits.
• Create and draft a variety of communications including emails, podcasts, videos, public service announcements, and creative messaging for blogs, fliers, brochures, tweets, Facebook posts, Google ads, etc.
• Perform keyword research and analysis, write, and implement SEO elements for websites with guidance and feedback from senior staff.
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
• Provide senior staff with support in the creation, management and optimization of digital media campaigns.
• Provide periodic analysis and reporting on site traffic, digital advertising, SEO success, etc., for management with guidance from senior staff.
• Report on the performance of new media activities, assessing the scope of reach and providing regular reports to senior staff.
• Performs other duties as assigned.

MINIMUM REQUIREMENTS

• Bachelor’s degree in marketing, communications, advertising or related-field preferred.
• 2-3 years of experience with Meta Ads, Google Ads, DSPs or other digital advertising platforms
• 2-3 years of digital advertising and social media experience; agency experience a plus
• Comfortable working in Google Tag Manager, Google Ads, Facebook Business Manager, and other DSPs.
• Certified in Google Analytics and/or Facebook Blueprint.

JOB DIMENSIONS

• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Knowledge of web design, development and content management.
• Adept at Microsoft Word, Excel, PowerPoint, Canva.
• Exceptional project management skills, with high attention to detail.
• Strong ability to multitask and prioritize responsibilities in a fast-paced, deadline-driven environment.
• Excellent written and verbal communication skills.
• Passionate, creative thinker with excellent analytical skills and attention to detail.
• Highly organized with experience in professional relationship management.
• Ability to professionally communicate results and reporting with clients and teammates.
• A team player who thrives in a collaborative environment.

PHYSICAL DEMANDS AND WORKING CONDITIONS

Employees are subject to sitting, standing and stooping for long periods of time to perform job scope. Working conditions are in an office environment. Light travel required.

Position Overview: 

The Public Relations Account Executive will work directly with the President/CEO and Public Relations team in conducting integrated communication strategies to promote a variety of agency clients. This position will support the development, implementation and monitoring of public relations and social media campaigns, as well as write and gather content for press releases and blogs. 

Essential Functions:

• Generate and apply strategic and creative ideas that support client success.
• Build strong relationships and networks with colleagues, clients, media and social influencers. 
• Monitor industry news and trends, client competitors and media including newspapers, magazines, journals, broadcasts, social media channels and blogs for client opportunities. 
• Work as part of an account team to develop client proposals and implement the PR activity.
• Prepare regular client reports and attend client meetings.
• Identify media and editorial opportunities to build targeted media lists and PR calendars.
• Research, develop and distribute promotional media materials including press releases, media advisories and pitches to targeted media.
• Collate, analyze and evaluate media coverage.
• Keeping abreast of current PR trends and essential tools. 
• Manage and provide on-site event support for press conferences, campaign activations and product launches.
• Assist with the production of client publications, such as blogs, newsletters, social and website copy or in-house magazines.
• Coordinate studio or location photography.
• Proactive participation in new business initiatives including plan writing and presentation development.
• Working knowledge of social networks and ability to assist clients with developing strategies for a variety of channels including Facebook, Twitter, LinkedIn, Instagram, etc.
• Performs other duties as assigned.

DECISION MAKING

• The Public Relations Account Manager receives limited supervision.

MINIMUM REQUIREMENTS

• Bachelor’s degree in Marketing, Public Relations, or related field. 
• (2) or more years of agency experience 
• Experience in AP Style writing 
• Proficient in Microsoft Office software (Word, Excel, Powerpoint and Outlook)

JOB DIMENSIONS

• Excellent written and verbal communication skills, and positive attitude.
• Confident communicator and presenter.
• Strong attention to detail, organizational and multitasking skills.
• Ability to handle working under tight deadlines with excellent accuracy.
• Must have a great work ethic and be resourceful.

• Excellent writing, copy-editing, and proof-reading skills.
• Previous media relations experience with proven coverage.

PHYSICAL DEMANDS AND WORKING CONDITIONS

Subject to sitting for extended periods of time to perform job scope. Working conditions are temporarily remote but typically in an office environment.

Employment Status: Full-time
FLSA: Exempt
Reports to: President/CEO, COO, & VP of Digital

The SEO Specialist will work directly with the President/CEO, COO and VP of Digital to support the development, implementation, monitoring, optimization and reporting of SEO efforts for client accounts.

ESSENTIAL FUNCTIONS

• Assist the COO and VP of Digital with the management of search engine optimization efforts.
• Position includes tracking campaign progress, reporting, updating online assets, streamlining digital marketing production, and handling general SEO activities.
• Develop, implement and execute strategic communications and marketing plans for our clients.
• Generate tracking tags; ensure code is installed properly and troubleshoot issues.
• Act as liaison between clients and vendors, effectively communicating solutions and ideas.
• Ensure website pages are up-to-date and working properly, coordinating with developers as needed. Perform periodic site audits.
• Create and draft a variety of communications including emails, podcasts, videos, public service announcements, and creative messaging for blogs, fliers, brochures, tweets, Facebook posts, Google ads, etc.
• Perform keyword research and analysis, write, and implement SEO elements for websites with guidance and feedback from senior staff.
• Develop backlink development strategies.
• Stay up-to-date with changes in all SEO and AI indexing trends ensuring maximum effectiveness.
• Provide senior staff with support in the creation, management and optimization of digital media campaigns.
• Provide periodic analysis and reporting on site traffic, digital advertising, SEO success, etc., for management with guidance from senior staff.
• Report on the performance of new media activities, assessing the scope of reach and providing regular reports to senior staff.
• Performs other duties as assigned.

MINIMUM REQUIREMENTS

• Bachelor’s degree in marketing, communications, advertising or related-field preferred.
• 2-3 years of experience of SEO auditing, content creation and optimization; agency experience a plus
• 2-3 years of experience with SEO optimization tools such as SEMRush, Ahrefs, Screaming Frog, etc.
• 2-3 years of experience with backlink development.
• Comfortable working in Google Tag Manager, WordPress

JOB DIMENSIONS

• In-depth knowledge of various SEO platforms, best practices, and website analytics.
• Knowledge of web design, development and content management.
• Adept at Microsoft Word, Excel, PowerPoint, Canva.
• Exceptional project management skills, with high attention to detail.
• Strong ability to multitask and prioritize responsibilities in a fast-paced, deadline-driven environment.
• Excellent written and verbal communication skills.
• Passionate, creative thinker with excellent analytical skills and attention to detail.
• Highly organized with experience in professional relationship management.
• Ability to professionally communicate results and reporting with clients and teammates.
• A team player who thrives in a collaborative environment.

PHYSICAL DEMANDS AND WORKING CONDITIONS

Employees are subject to sitting, standing and stooping for long periods of time to perform job scope. Working conditions are in an office environment. Light travel required.