Bringing Broadway's Gathering Place to Life
A cohesive brand and content approach designed to unite Broadway News' evolving mix of food and retail under one welcoming identity built for connection.
OVERVIEW
Broadway News is more than a food truck park. It’s a neighborhood gathering place where people come to enjoy great food, listen to live music and spend time together. When Los Leones acquired the San Antonio destination, they partnered with Noisy Trumpet to create a website and digital presence that reflected its refreshed identity. Using assets from the recent rebrand, the team developed a digital presence that captured Broadway News’ laid-back, family-friendly feel while making it easy for visitors to explore the vendors, offerings and experiences that make the space unique.
A Fresh Take On a Classic
As part of the update to Broadway News, the food truck park underwent a full rebrand. Throughout the work Noisy Trumpet did for Broadway News, it was necessary to expand and solidify the new branding through typography, photography, imagery, and graphic elements. The result was a comprehensive identity across all platforms.
Establishing a Presence on the Web
Noisy Trumpet was tasked with designing and a developing a new website for Broadway News using original content and photography. The key goals included developing the new brand, providing essential business information, and showcasing the business’ unique offerings.
During the process of designing the website, Noisy Trumpet also researched and developed brand language and taglines in addition to imagery and original animation. The new website is responsive, scaleable, and optimized for performance.
Building a Cohesive Social Presence
The Instagram grid was designed to extend Broadway News’ refreshed brand into a visually engaging social experience. By establishing a consistent system of typography, color, photography, and graphic elements, each post worked together to create a recognizable and inviting feed. The result was a curated grid that reflected the vibrant atmosphere of Broadway News while highlighting its vendors, events, and community-focused personality. The cohesive approach strengthened brand recognition and provided a flexible foundation for future social content.
Creating Visibility Online
A series of strategic SEO improvements helped Broadway News’ online presence and visibility through the following initiatives:
- Optimized page titles, descriptions, and website content to improve search rankings
- Improved website structure and internal links to help search engines better understand the site
- Enhanced Google Business Profile and online listings to ensure business information is accurate across the web
- Audited backlinks and identified opportunities to strengthen website authority
