
Opportunity
Expand Your Reach with Multicultural Marketing
Hispanics are a largely untapped market.
The Hispanic population accounts for the second-largest ethnic group in the U.S., but did you know they’re vastly underserved in marketing campaigns? Many studies and surveys show that when it comes to digital, this consumer segment is ahead of the curve. They over-index in video consumption and are power users of mobile devices.
This audience is no longer just an opportunity for growth or an “add-on” to your marketing campaign – they are now the primary focus for many businesses.
Idea
Multilingual Marketing Tactics and Campaigns
Based in San Antonio, TX – one of the country’s largest Spanish-speaking cities, with a 63 percent Latino population and a 36.2 percent Spanish-speaking population – our diverse digital advertising and public relations team develops campaigns that connect businesses with new customers.
Results
Celebrity Fan Fest | IHOP
In 2018, PMX Events enlisted Noisy Trumpet to promote Celebrity Fan Fest, a new interactive pop-culture fan festival in San Antonio, Texas featuring celebrity appearances, photo opportunities, panels, and special attractions. Since its inception, Celebrity Fan Fest has secured coverage from top publications such as People Magazine and draws thousands of attendees, both national and international, annually.
As part of Noisy Trumpet’s digital and public relations campaign for the festival, we work with event sponsors such as IHOP, to cross-promote community partnerships across several markets including Austin, San Antonio, Laredo and Corpus Christi, Texas. Aside from traditional marketing and public relations deliverables, the Noisy Trumpet public relations team has served as an on-camera spokesperson for both English and Spanish-speaking media networks, and translated promotional materials, including advertisements, to reach the Hispanic demographic.
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Ready To Bring Your Brand to Life?
Ready to get your message out? Get in touch to see what results we can deliver for your business.
