San Antonio Marathon
From Start Line to Sellout
San Antonio Sports partnered with Noisy Trumpet to launch the first-ever San Antonio Marathon. As a brand-new race, the challenge was to build credibility and large-scale awareness while efficiently converting registrations for the 5K, Half Marathon, and Marathon – without wasting budget once races filled.
The goal: drive demand, sell out distances, and ensure every paid dollar delivered measurable impact.
A Full-Funnel Strategy Built to Move Fast - and Stop on Time
Noisy Trumpet executed a full-funnel, performance-driven paid media strategy designed to balance awareness with conversion efficiency. Creative emphasized finisher medals and finish-line moments to tap into achievement-driven motivation.
Digital ads ran across YouTube, Meta, Google Search, Display, Native, CTV, and OLV, with ongoing budget optimization throughout the campaign. Once races reached capacity, spend was strategically paused.
Results Worth the Finish-Line
The campaign turned a first-year race into a sold-out success:
- +92% pageviews
- +40% signups
- +44% transactions
- 1,551 Meta purchases
- YouTube achieved a 70.23% view-through rate at $0.016 per view
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