Our Work
Shadow’s Edge Software
Opportunity
Positioning Shadow’s Edge as the U.S. Air Force’s Top Software Squadron
Founded in 1997, the 90th Cyberspace Operations Squadron is the U.S. Air Force’s only organic software development squadron.
When the Squadron announced a new tenancy at the historic San Antonio Light building in the Fall of 2022, Noisy Trumpet was tasked with developing company branding, positioning, creative design assets, media materials and outreach, talking points, and messaging for a variety of marketing materials. The purpose of this campaign was to drive awareness for Shadow’s Edge: 90th Cyberspace Operations Squadron.
Idea
Driving Awareness through Strategic Branding
In order to position the U.S. Air Force’s only organic software development squadron as the leading expert in the division of cyberspace, Noisy Trumpet executed the following scope of work:
- Company Naming
- Logo Design
- Brand Standards Guide
- Conference Room Naming
- Conference Room Poster Design & Production
- Signage Design & Production
- Landing Page Design & Development
- Brochure Design
- Business Cards Design
- Strategic Intent Design
- ReOrg Design
- Presentation Design
- Eblast/Event Invitation Design
- Social Media Consultation
- Public Relations Campaign Development & Media Outreach
- Grand Opening Event Support
Results
Securing 15 Media Hits and Over 9 Million Impressions
The success of the campaign was measured by the following results:
- The official grand opening for Shadow’s Edge was held on Wednesday, October 5, 2022, where the organization showcased its new name, logo, signage, print collateral and office space. The event was attended by several key organizations such as the Chamber of Commerce, as well as military personnel from across the country.
- As a result of our PR efforts, Noisy Trumpet secured 15 media hits across print, online, and broadcast, resulting in over nine million impressions.
- Notable coverage included:
Our logo design was selected to be featured in The Best Software Logo Designs by DesignRush, a platform known for promoting the best designs.
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