Opportunity
Reframing Luxury Through a Modern Digital Lens
Ada Diamonds, a luxury fine jewelry brand specializing in lab-grown diamonds, faced a disconnect between the quality of its product and its digital presentation following its acquisition by Sasha Primak.
An outdated website, inconsistent visuals, and unclear messaging were limiting conversion and growth. The brand needed a modern, elevated digital presence – without committing to a full rebrand.
Idea
Evolving the Brand Through Design and Clarity
Rather than rebuild from scratch, we refined and elevated the existing brand to better reflect its luxury positioning while improving conversion.
Brand Refinement
- Clarified messaging around expertise, craftsmanship, and transparency
- Elevated the visual system for a more modern, premium feel
- Developed a Brand Standards Guide for long-term consistency
Website Strategy & UX
- Simplified the high-consideration purchase journey
- Redesigned key pages including Homepage, About, Inquiry, PLPs, PDPs, and selection summary
- Improved structure of diamond inventory and product detail experiences
E-Commerce & Marketing Support
- Optimized cart and checkout flows
- Provided appointment-booking guidance
- Developed branded email templates and Meta ad creative
CONTACT US
Ready To Bring Your Brand to Life?
Ready to get your message out? Get in touch to see what results we can deliver for your business.
