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A Look Forward: Five Marketing Trends to Embrace in 2023

Jan 19, 2023

As we enter 2023, it’s important for marketers to stay up-to-date on the latest trends to effectively reach and engage with their audiences. Innovation is a core value at Noisy Trumpet and we pride ourselves in staying on top of trends, sharing expertise, and being receptive to new advances. Here are some of the top marketing trends to watch this year:

Short-Form Videos 

Video is expected to continue its dominance as a digital marketing medium with more businesses leveraging platforms such as TikTok, Instagram and YouTube, to reach their audience. Short-form videos are particularly successful as they enable more content to be produced in less time and can get their point across without requiring a long attention span.

Marketers are surely taking notice of the sky-rocketing impact short-form videos are making as they have rapidly begun to implement them into their strategy. According to Brightcove, studies prove that businesses who are using them have had 1200% more engagement on social media and a 41% increase in website traffic than those that don’t.

Influencer Marketing 

It’s no secret that influencer marketing is on the rise as it has expanded to a powerful $16.4 billion dollar industry in 2022, and it won’t stop there. Collaboration between brands and influencers drives tremendous growth and results due to their extensive following and the trust they have built within their community that generates more response to content they put out for the brand. 

In the coming year, it is expected that micro-influencers will become increasingly popular as well. Because micro-influencers have a smaller following than those who are more large-scale, it is more cost-effective and will produce greater impact per impression made. Overall, influencer marketing is an incredibly effective strategy for reaching a specific audience, heightening brand awareness, and attracting customers.

User Generated Content (UGC)

One trend we expect to see continue to grow is the use of user-generated content in marketing campaigns. User-generated content, or UGC, is a type of content created and shared by consumers, rather than being produced by a brand or business. This can include things like social media posts, reviews, blog posts, and more.

This is highly effective because it is authentic and credible. Consumers trust other consumers more than they trust brands, so content creation that comes from real people is more likely to be believed and trusted. UGC helps spread the message of a brand or business to a wider audience, without the need for expensive advertising. This can be especially powerful for small businesses that may not have the resources to create large-scale marketing campaigns. 

Artificial Intelligence and Machine Learning

Artificial intelligence and machine learning are set to transform the way marketers work. These technologies can be used for tasks such as analyzing customer data, predicting customer behavior, website development and automating marketing processes. Additionally, by evaluating the efficacy of various marketing channels, such as email campaigns, social media ads, or search engine ads, AI and ML can be utilized to optimize marketing efforts.

They are becoming increasingly important in the marketing field due to their ability to help organizations evaluate vast amounts of data and make more informed conclusions about their marketing strategies.

Decrease in Twitter Usage

Twitter has long been a force for marketing with its capacity to promote products and services, engage with customers, and share updates for businesses on a wide scale. However, this has drastically changed ever since magnate and investor, Elon Musk, purchased Twitter on October 27, 2022. 

Upon eliminating its Trust and Safety Council, unbanning high-profile extremist accounts, and Musk putting out inappropriate jokes and remarks himself, Twitter has lost a substantial number of advertisers and revenue. Businesses are now questioning their brand’s safety on the platform and don’t want to associate with the behavior and events taking place. Considering this, we can certainly expect to see a decline in the use of Twitter for marketing, and social media management in general. 

If you’re unsure how to navigate the rapidly evolving social media environment, our team can assist you in determining which channels are best for your industry.

Overall, 2023 is shaping up to be an exciting year for marketers, with new technologies and strategies constantly emerging. By staying on top of the latest trends, businesses can ensure they’re positioned to succeed in an increasingly competitive landscape. If your company has any questions regarding the tactics discussed, please reach out and our team will be happy to assist!