ATG: Hamilton
Setting the Stage for a Sold-Out Run
ATG Entertainment, a global live entertainment leader, partnered with Noisy Trumpet to drive advance ticket sales for Hamilton at the Saenger Theatre in New Orleans.
With a short holiday flight and modest budget, the goal was to increase early purchases, reach culturally aligned local audiences, and maximize return on ad spend.
High-Intent Audiences, Holiday-Driven Momentum
Noisy Trumpet executed a targeted Meta (Facebook + Instagram) campaign focused on high-intent theater and music audiences within the New Orleans DMA.
- Leveraged holiday timing to capture seasonal spending momentum
- Targeted fans of Lin-Manuel Miranda, Broadway, musical theater, entertainment, and hip hop
- Geo-targeted locally and optimized exclusively for website purchases
- Used static creative to prioritize efficiency and conversion
The strategy emphasized culturally relevant targeting and performance-driven execution.
Maximum Return, Minimal Waste
Despite a limited budget, the campaign delivered exceptional efficiency:
- 514 total website purchases
- $152,253 in revenue
- 30.45x return on ad spend
- 320 last-click purchases directly attributed to ticket sales
The campaign successfully drove strong advance sales while maximizing every paid dollar.
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