ATG: Hamilton
Setting the Stage for a Sold-Out Run
ATG Entertainment, a global live entertainment leader, partnered with Noisy Trumpet to drive advance ticket sales for Hamilton at the Saenger Theatre in New Orleans.
With a short holiday flight and modest budget, the goal was to increase early purchases, reach culturally aligned local audiences, and maximize return on ad spend.
High-Intent Audiences, Holiday-Driven Momentum
Noisy Trumpet executed a targeted paid media campaign on Meta (Facebook and Instagram) to drive ticket purchases. The campaign used performance-focused creative and optimization to efficiently convert demand into ticket sales.
Maximum Return, Minimal Waste
Despite a limited budget, the campaign delivered exceptional efficiency:
- 514 total website purchases
- 30.45x return on ad spend
- Sales & awareness lift for all upcoming shows at the Sanger Theatre
The campaign successfully drove strong advance sales while maximizing every paid dollar.
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