A New Taste for a Historic Restaurant
A new and optimized digital presence for one of San Antonio's oldest restaurants across web, social media, and public relations.
OVERVIEW
Casa Rio is a historic Tex-Mex restaurant located on the San Antonio Riverwalk. The owner, the Los Leones hospitality group, approached Noisy Trumpet to expand and refresh the restaurant’s digital presence, including a full website redesign and new social media strategy. The results are exciting, engaging, and keep Casa Rio’s unique and lasting legacy in the forefront.
Spicing Up a Local Legend
Noisy Trumpet’s approach included expanding Casa Rio’s digital brand with visuals evocative of local San Antonio culture. The design process included in-person site visits, where designers found inspiration first-hand to bring the authentic, tangible feel of this historic restaurant to the web.
A Fully Refreshed Web Experience
Noisy Trumpet redesigned the entire Casa Rio website, while providing support to the existing website throughout the process. The new design needed to address a number of UI/UX concerns, and would expand the content on the site considerably. In doing so, Noisy Trumpet also created new visual and typographical elements for use in the website and other digital mediums. The newly redesigned and rebuilt responsive website is engaging and adheres to SEO and UI/UX principles, while also better showcasing the restaurant’s offerings and environment.
Building a Social Presence Rooted in Strategy
We began by developing a comprehensive social media strategy informed by competitor research, audience insights, and brand positioning. This foundation guided Casa Rio’s refreshed visual identity, including a redesigned Instagram grid, before transitioning into ongoing monthly content creation that keeps the brand consistent, engaging, and true to its strategy.
Capturing Content with Purpose
Each quarter, our team plans and executes a dedicated content shoot to build a library of photography and video assets. Every shoot begins with a strategic shot list, ensuring each image and video supports social media, marketing materials, and other brand touchpoints while bringing the Casa Rio experience to life.
Serving Local Engagement
In addition to the new branding and digital presence, Noisy Trumpet was tasked with creating a multi-media campaign highlighting and celebrating Casa Rios’ 80th anniversary. The key initiatives included developing key messaging, creating media materials, including press releases, media statements, and event announcements, and coordinating and executing media outreach.
Building a Stronger SEO Presence
To strengthen Casa Rio’s local search presence and improve consistency across the web, Noisy Trumpet implemented a comprehensive SEO plan that delivered the following outcomes:
- Key business information, including location, contact details, business hours, and FAQs, is now highlighted for users
- Business information is standardized across online listings
- Optimized and updated business profiles on Yelp, major directories, and social media platforms to distribute accurate information
