Showcasing Life at Coopers Row
A lifestyle-focused social media strategy designed to showcase the everyday experience of living at Coopers Row while highlighting the property's unique connection to San Antonio's Pearl district.
OVERVIEW
Coopers Row is a luxury apartment community located at Pearl in San Antonio. The client was looking to elevate its social media presence with more intentional, high-quality content that better captured the property, resident experience, and its unique location at Pearl. Noisy Trumpet partnered with Coopers Row to create a stronger, more consistent social presence across Instagram and Facebook, with the goal of increasing visibility and helping prospective residents better understand what life at Coopers Row has to offer.
Content Built Around the Resident Experience
Noisy Trumpet managed ongoing social media content for Coopers Row, producing original video content tailored for Instagram and Facebook. Our work included on-site video production, editing, platform-specific copywriting, social media management, resident event coverage, and coordination with local businesses and partners featured in content.
A Closer Look at the Content
A selection of original content produced for Coopers Row across Instagram and Facebook. The result is an ongoing stream of polished, social-first content that brings the Coopers Row brand and resident experience to life across platforms.
Strong Momentum in Just Five Weeks
Within the first five weeks of the new social media content rollout, Coopers Row saw significant growth across key performance metrics compared to the previous period. These early results demonstrate increased visibility, content discovery, sharing, and action across Coopers Row’s social presence, establishing strong momentum within the first weeks of the partnership:
- 304% increase in post shares
- 203% increase in post impressions
- 176% increase in post reach
- 138% increase in website link clicks
- 378% increase in video views
- 103% increase in page and profile reach
