DA Chronicles

The San Antonio Police Officers’ Association (SAPOA) enlisted Noisy Trumpet to launch a social media campaign to raise awareness of the actions and decisions coming out of the District Attorney’s office. With a growing number of felony cases involving repeat offenders being dismissed, SAPOA needed a platform to share these stories, inform the public, and drive community awareness around the District Attorney’s decisions.

To raise awareness and spark action, Noisy Trumpet developed a social media campaign designed to bring attention to critical cases and policy concerns through storytelling and strategic video content. Our approach included:

• Content Series Strategy & Planning – Concepted and branded The DA Chronicles to frame the issue in a compelling, easy-to-understand format.
• Branding & Design – developed a visual identity for The DA Chronicles video series that aligned with SAPOA’s overall brand, ensuring consistency across all creative assets.
• Video Editing & Voiceover Work – produced short-form videos that combined voiceover narration with motion graphics to maximize storytelling impact and increase shareability.
• Storytelling and Copywriting – paired each case with emotionally compelling copy and bold visuals to communicate urgency and encourage shares.
• Performance Monitoring – Provided regular reporting on engagement metrics, reach, and public sentiment to optimize ongoing campaign strategy.
• Strategic Boosting – utilized paid social advertising to expand reach, drive awareness, and target key demographics most likely to engage with the campaign.

• 2,500+ engagements, including 271 comments, 559 shares, and 54 saves
• 2,700+ minutes of watch time
• 171,400+ impressions
• Sparked ongoing community conversation and increased visibility among local media and officials.

Through clear messaging, emotional storytelling, and intentional audience targeting, The DA Chronicles video campaign has successfully brought attention to SAPOA’s mission to advocate for public safety and justice.