San Antonio Botanical Garden

The San Antonio Botanical Garden is a premier cultural institution in San Antonio, offering beautiful exhibits and seasonal attractions. In 2024, the Garden enlisted Noisy Trumpet to create a marketing campaign for their Illuminate exhibition, aiming to drive ticket sales and increase awareness through a combination of digital, traditional, and public relations strategies. The challenge was to attract both local and regional audiences during the holiday season, creating sustained interest across multiple platforms.

Noisy Trumpet executed a multi-channel marketing approach tailored to Illuminate’s target audience.

1. Digital Media: The team ran targeted campaigns across Meta, Google Performance Max, TikTok, YouTube, and Connected TV, focusing on high-traffic platforms like Meta and TikTok to maximize engagement.
2. Public Relations: Noisy Trumpet coordinated media outreach, securing press coverage and influencer partnerships to generate buzz and build anticipation prior to the exhibition’s opening.
3. Traditional Media: The campaign included strategic placements in print ads, TV broadcasts, and outdoor billboards in high-traffic areas to ensure broad, localized exposure.

• The campaign generated a total of 195.8 million impressions across all channels, significantly expanding Illuminate’s visibility.
• Exceeded the initial ticket sale goals by 22%.
• Google Performance Max delivered an impressive CTR of 5.23%
• TikTok’s Creative Challenge produced 553 conversions in just 17 days