I’m parched!
v o d k a

I’m parched! v o d k a partnered with Noisy Trumpet ahead of its soft launch to elevate its image, build credibility in the spirits space, and introduce a wellness-inspired vodka to market.

Targeting affluent, wellness-minded women (30–65+), the brand needed refined creative, a stronger digital presence, and immediate awareness through social and PR.

Noisy Trumpet executed an integrated launch strategy spanning brand development, digital refinement, social activation, influencer partnerships, and earned media.

• Refreshed website homepage with updated UX, messaging, and SEO
• Produced professional brand photography and cohesive visual assets
• Developed curated Instagram grid and ongoing video/static content
• Implemented paid boosting to expand reach
• Secured media coverage through targeted pitching (90 contacts)
• Designed premium influencer kits to reinforce the brand’s elevated, wellness-forward positioning

• 713M+ total impressions across broadcast, online, and social
• 12 media hits, including regional morning shows
• National coverage including Delish review feature
• +374% increase in Instagram profile visits

The launch positioned I’m parched! v o d k a as a premium, cocktail-first wellness spirit – generating strong early awareness, credibility, and brand consistency across channels.