SAMA Summer Crawl

The San Antonio Museum of Art wanted to expand its reach beyond traditional museum audiences and connect with new, culturally curious travelers across Texas. The goal was to highlight SAMA as a premier cultural destination while showcasing San Antonio’s art, neighborhoods, food, and creative energy through creator-driven storytelling.

Noisy Trumpet developed an itinerary-based creator campaign that positioned SAMA within the broader cultural landscape of the city.

• Hosted Texas-based creators for a curated “Summer Culture Crawl” experience
• Integrated local River North and Pearl District partners to showcase surrounding culture
• Focused on Instagram Reels and Stories for immersive, first-person storytelling
• Selected a diverse group of creators, incorporating bilingual content to expand reach and reflect San Antonio’s cultural identity

The strategy emphasized authentic, experience-driven content that highlighted both the museum and the city through each creator’s unique lens.

• 156,394+ total views
• 5,203 total engagements
• Karlie Does Dallas: 52,036 views | 1,059 engagements (2% ER)
• Rossi Downtown: 104,358 views | 4,144 engagements (4% ER)

The campaign expanded SAMA’s reach to new audiences, elevated San Antonio’s cultural narrative, and created evergreen creator assets that continue to reinforce the museum’s visibility and tourism appeal.