San Antonio Marathon

San Antonio Sports partnered with Noisy Trumpet to launch the first-ever San Antonio Marathon. As a brand-new race, the challenge was to build credibility and large-scale awareness while efficiently converting registrations for the 5K, Half Marathon, and Marathon – without wasting budget once races filled.

The goal: drive demand, sell out distances, and ensure every paid dollar delivered measurable impact.

Noisy Trumpet executed a full-funnel, performance-driven paid media strategy balancing awareness with conversion efficiency.

• Targeted high-intent runners using lookalike audiences, re-marketing, and interest-based segments
• Creative highlighted finisher medals and finish-line moments to tap into achievement-driven motivation
• Deployed YouTube for cost-efficient awareness, Meta as the primary conversion driver, and layered in Google Search, Display, Native, CTV, and OLV for incremental demand
• Actively optimized budgets and paused spend once races reached capacity

The campaign turned a first-year race into a sold-out success:

• +92% pageviews
• +40% signups
• +44% transactions
• 1,551 Meta purchases on $15.1K spend, generating $208K+ in revenue
• YouTube achieved a 70.23% view-through rate at $0.016 per view