Bringing Tony Parker's Collection to Life
In honor of the San Antonio Museum of Art’s 40th Anniversary, the Museum hosted a unique pop-up installation, ‘Movie Metal,’ to commemorate the occasion. ‘Movie Metal’ was a one-of-a-kind pop culture attraction that brought film to life through the display of several fan favorite characters as well as iconic vehicles from popular film and television shows.
The limited time display was FREE to view with standard Museum admission and featured 13 ft. tall statues of ‘Bumblebee’ and ‘Optimus Prime’ from the “Transformers” movie franchise and famous film vehicles such as Tony Stark’s F-1 Race Car from “Iron Man 2,” The Delorean Time Machine from “Back to Future,” as well as the Batmobile and Batcycle from the 1966 hit television show.
Due to popular demand, ‘Movie Metal’ which was slated to be on display to the public February 23 through April 11 during Spring Break, was extended through June 20, 2021.
A Targeted, Multi-Channel Strategy
To drive awareness and attendance, Noisy Trumpet implemented a comprehensive digital and public relations campaign that included:
- Paid social media campaigns on Facebook and Instagram
- Development of media materials
- Targeted outreach to local, regional, and national media
- Influencer engagement
- On-site event support
Record-Breaking Engagement and Attendance
The campaign delivered impressive results:
- Social campaigns generated over 2,000 likes, 700 comments, and 600 shares, the highest engagement and click-through rates of any SAMA campaign to date.
- PR efforts resulted in 44 media placements totaling 18.1 million impressions.
- March attendance set a record for the highest monthly visitation in the museum’s history.
Movie Metal proved to be a hit across all age groups, successfully blending art, pop culture, and nostalgia to elevate SAMA’s profile in the community.
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