Schilo’s

Since 1917, Schilo’s has been a downtown San Antonio institution. While its legacy was strong, its digital presence no longer reflected the warmth, personality, or continued relevance of the brand.

Schilo’s needed a modern foundation that honored its German deli heritage while positioning it for today’s digital-first audience. Noisy Trumpet was engaged to lead branding, website strategy and design, social media, photography, local SEO, and PR – ensuring every touchpoint worked together.

Noisy Trumpet implemented an integrated, multi-channel brand transformation.

Brand & Website

• Refreshed visual identity inspired by Schilo’s German heritage
• Retro typography, heritage color palette, and custom illustration
• Fully redesigned website with improved UX and story-driven photography
• Established clear brand standards for long-term consistency

Social Strategy & Launch

• Developed content pillars, tone, cadence, and KPIs
• Launched a curated Instagram grid ahead of the website reveal
• Ongoing storytelling content highlighting menu favorites, history, and community

• Engagement increased 300%+
• Impressions grew 165%
• Video views surged 745%

By unifying branding, web, and social under one cohesive strategy, Schilo’s strengthened its digital presence while honoring more than a century of history.