SPACECON 2024
New Fan Convention Focused on Science Fiction with 40+ Celebrity Guests
Based in San Antonio, PMX Events specializes in creating one-of-a-kind experiences, most notably comic conventions. PMX Events enlisted Noisy Trumpet for help in promoting their newest convention, SPACECON, held in San Antonio.
Engage fans with messaging that resonates with them on the platforms they are most active on
At the time that Noisy Trumpet began working on the digital media plan, event tickets had been on sale for several months prior with some products already sold out thanks to a highly-engaged fan community on social media. Noisy Trumpet developed a media plan focusing on ways to further engage the fan base and reach them across a variety of platforms.
Key aspects of the plan included:
- Audience analysis and market segmentation
- E-commerce Cart Behavior Analysis
- Creative recommendations
- Multichannel media planning to align digital and traditional media placements
High Frequency Cross-Device Reach to over 650k Users
By utilizing placements across social media and streaming, we sought to engage fans as they engaged in fan communities and watched their favorite shows & movies. The success of the campaign was measured using the following metrics:
- 4.9 million impressions across social media and streaming platforms
- 36k direct traffic clicks
- 650k+ Unique Users Reached
- 11X Campaign ROI
Ready To Bring Your Brand to Life?
Ready to get your message out? Get in touch to see what results we can deliver for your business.
