Texas Women Exhibition

To boost ticket sales and build event awareness, Noisy Trumpet designed a strategic three-week campaign integrating digital, social, and public relations efforts, reaching a broad spectrum of local and online communities. Here’s a breakdown of the campaign strategy:

• Tailored Outreach: Noisy Trumpet identified and reached out to:
• • 14 Colleges and Universities: Targeted messaging to engage students and faculty, often including exclusive discounts.
  • 27 Local Artists/Organizations/Groups: Promoted through key local cultural figures and community groups to reach an audience already passionate about similar events.
  • 11 Nearby Apartment Complexes: Engaged local residents with accessible events in their area.
  • 13 Local Corporations: Focused on employee engagement and team-building opportunities to encourage group attendance.
• Community Influencer Partnerships: Influential community figures were contacted on August 17, 2020, equipped with a special discount code and promotional materials. This allowed influencers to spread the word authentically through their networks, helping to amplify the campaign’s reach.
• Paid Social Posts: Interactive content was shared across social media platforms, including contests and giveaways designed to boost audience engagement. Winners were encouraged to tag the museum, creating organic buzz and additional visibility.
• Digital Advertising with Prospecting and Retargeting: Strategic digital ads targeted new audiences while also retargeting individuals who had previously shown interest, improving ad relevance and likelihood of conversion.
• Radio Collaborations: Partnering with local radio stations, Noisy Trumpet added an on-air component, with station personalities lending credibility and expanding reach to radio listeners.

By combining these tailored approaches, Noisy Trumpet successfully created multiple touchpoints across digital and in-person spaces, enhancing awareness, increasing engagement, and ultimately driving more ticket sales.