Refining WaterFleet’s Digital User Journey
A more intuitive website experience designed to guide users through WaterFleet's service offerings with greater clarity.
OVERVIEW
WaterFleet partnered with Noisy Trumpet to update their digital presence, better communicate their growing range of water, wastewater, and workforce support services, and restructure the site around a new sitemap strategy. The project focused on improving content organization, strengthening SEO, and creating pathways that felt intuitive to help users quickly identify the solutions best suited to their needs.
Redesigning the Website to Better Showcase WaterFleet's Services
We redesigned key areas of the site to better communicate the value while maintaining consistency with the existing brand identity. To support future growth, we developed reusable service page templates, ensuring a cohesive user experience and content management process.
Helping Users Find the Right Service Faster
WaterFleet offers a wide range of solutions. To help simplify the decision-making process, Noisy Trumpet designed an interactive quiz experience that guides users toward the most relevant service based on their specific needs.
A Scalable, Search-Friendly Website
Beyond the redesign, Noisy Trumpet implemented a series of structural improvements to strengthen the site’s performance and usability:
- Reorganized the site to align with a new sitemap strategy
- Expanded blog taxonomy capabilities for improved content organization
- Optimized page titles, metadata, URL structure and implemented SEO best practices and redirects
- Conducted collaborative review cycles with stakeholders to ensure accuracy, quality, and alignment with business goals
