Behind the Curtain: How We Boosted ATG Entertainment’s Brand Impact
What makes a night at the theatre unforgettable isn’t just the show. It’s the anticipation, the buzz, and the emotional connection long before the curtain rises. For ATG Entertainment and Broadway in San Antonio, we set out to expand that feeling far beyond the Majestic Theatre stage.
In this blog, we’ll show you how we turned live performances into impactful digital and press moments through a multi-faceted PR and influencer strategy. From earned media coverage to immersive influencer experiences, learn how we created authentic, strategic content that reached over 161 million impressions and why it worked.
Staging Strategy
We turned theatre into a cultural movement with ATG Entertainment using:
- Strategic influencer partnerships
- Consistent digital storytelling
- Media coverage in top-tier outlets
- Immersive audience-first experiences
By integrating thoughtful PR tactics with dynamic digital content, we helped ATG Entertainment translate the drama and excitement of live performances into a compelling narrative that resonated far beyond the theatre doors.
For a second year, we helped activate a network of local and regional influencers, inviting them to experience performances firsthand and share their authentic perspectives with diverse audiences. This not only generated buzz but also further introduced ATG Entertainment and Broadway in San Antonio to new communities through trusted voices.
At the same time, we continued to leverage traditional PR tactics, securing earned media placements across broadcast, print, and online, to complement our digital efforts.
What Made The Difference
Some of the most impactful aspects of our work with ATG Entertainment weren’t flashy, they were deliberate and thoughtful. Here’s what truly drove results:
- Influencers were strategically driven by personal relationships, resulting in authentic and impactful collaborations customized for each Broadway show. Campaigns this season included:
- MJ The Musical
- Mean Girls
- Shucked
- Peter Pan
- Hadestown
- Les Misérables
- Funny Girl
- MAMMA MIA!
- The Wiz
- Moulin Rouge! The Musical
- Consistent messaging and visuals across every platform, reinforcing ATG’s distinct voice.
- Influencer activations, such as the one we curated for Moulin Rouge! The Musical, seamlessly blended theatrical pillars with immersive, on-brand experiences. Highlights included exclusive access to the Ambassador Theatre Lounge and thoughtfully curated interactive moments, such as a calligraphy notebook station, makeup touch-up station, and tarot card readings, all designed to reflect the energy and core pillars of the production.
- We expanded beyond our local market this year by leaning on our trusted influencer collaborators to spotlight additional tour stops, including Houston. This strategy helped us maintain strong brand alignment while effectively reaching broader regional audiences.
- Collaborative creativity, working hand-in-hand with the ATG team to keep every piece aligned with their evolving goals over time.
Overall, our efforts secured over 161 million media impressions through a combination of strategy, connection, and adaptability, allowing us to deliver work that truly resonates with audiences.
Final Thoughts
Our partnership with ATG Entertainment shows what’s possible when thoughtful strategy meets creative execution. By blending traditional PR with digital-first activations, we created theatre experiences that didn’t stop at the stage. They lived on screens, in conversations, and across communities.
Ready to amplify your brand with strategic PR and digital campaigns? Let’s turn your moments into movements. Contact Noisy Trumpet Communications to get started.