Social Media
Social media platforms are constantly evolving and developing ways to retain users and draw in new ones. When done strategically, businesses can leverage these changes to grow the visibility and value of their product or service. The following are a few recent social media updates marketing and public relations professionals should keep an eye on. […]
Gone are the days of brands depending solely on traditional marketing such as print advertisements, newsletters and billboards, to guarantee the success of a campaign. On a national and local level, businesses are thinking ‘outside the box’ and shifting to influencer marketing strategies to reach their target audience. According to Adweek, “consumers are seven times […]
Our time at Social Media Week Austin may be over, but our growth from this event is just beginning! Check out some of the key take-aways from #SMWATX! New Demographics Catering to new demographics is what marketers are trained to do. However, Gen Z is giving the industry obstacles unlike anything they’ve ever seen or […]
Social media platforms are constantly innovating ways to retain users and draw in new ones. When done strategically, businesses can leverage these innovations to grow the visibility and value of their product or service. The following are the top three social media updates helping grow businesses. Instagram Goes Shopping Instagram is becoming an avenue of […]
2017 was a big year for digital and tech — and 2018 is looking to be even bigger! As technologies have evolved, brands now connect with consumers in new ways as they demand a more integrated experience. We share what we think are the major 2018 digital trends: Artificial Intelligence (AI) Will be Commonplace Artificial […]
We are living in a connected world, a world where most rely on social media platforms to get their latest news. According to a recent PEW Research Center study, in 2017 two-thirds of U.S. adults received news from social media sites, predominantly Twitter. Social media has affected not only how we consume news but how we engage […]
From YouTube stars to lifestyle bloggers, influencer marketing has emerged from the social media landscape as a new opportunity for marketers. The buzziest of buzzwords at the moment, influencer marketing has gained traction for becoming an effective campaign strategy. In fact, a study suggested that 60% of marketers were increasing their influencer marketing budgets. However, like most trends, it […]
If you run a Facebook Page for your business like most of us, you are well aware that it is a constant battle to get adequate reach with organic posts. In fact, there has been a steady decline in Facebook Page’s organic reach in recent years, all thanks to the increasing competition. Soon, this problem may be replaced […]
In the vast sea of social media, it’s sometimes hard to stay updated on all the changes that take place. A larger issue emerges when marketers and business professionals miss the opportunity to jump on trends that engage consumers. Without adapting to current trends, marketers lose influence over consumers in every media consumption shift; this […]