Industry Trends
This year, there were 43.9M total social media interactions across Facebook, Twitter and Instagram regarding Super Bowl LIV. With this kind of engagement<, advertisers can no longer afford to limit their efforts to just a commercial. Brands are increasingly incorporating social media into their Super Bowl campaigns because it offers a cost-effective opportunity to be […]
Every year, the world’s leading business pioneers and next-generation innovators come together for one week in Las Vegas, Nevada to showcase their latest technological concepts and inventions. With over 100,000 international attendees and 11 conference venues across the city, this summit is called the Consumer Electronics Showcase (CES). In an effort to stay on top […]
The beginning of the new year is the perfect time to reflect on your business’ brand and plan for fresh strategies moving forward. As social media and digital marketing are constantly evolving, the best way to strengthen your overall marketing plan is to be aware of the new year’s groundbreaking trends. Trends help generate new […]
Every year we adopt new design trends and leave some behind in order to keep our website updated and relevant. We’ve gone from simple HTML websites to dynamic pages that are accessible on desktops, tablets and mobile phones. A website is a reflection of your organization and needs to have great design and structure to […]
This year, Super Bowl advertising attempted to >reclaim the element of surprise. This domineering tactic indicates a major shift from previous years with an interesting result. Traditionally, Super Bowl advertising has become its own championship showdown, showcasing some of the best ads of the year. Not to mention, it constantly has the highest rates of […]
As the Super Bowl approaches, there is no shortage of talk anticipating this year’s ads. More than 40% of American households are expected to tune in! It’s no secret the market for ad time is extremely competitive during this period of highly engaged viewers. However, with last year’s ads priced at nearly $5 million for […]
2017 was a big year for digital and tech — and 2018 is looking to be even bigger! As technologies have evolved, brands now connect with consumers in new ways as they demand a more integrated experience. We share what we think are the major 2018 digital trends: Artificial Intelligence (AI) Will be Commonplace Artificial […]