Episode 5: The Importance of Diversifying: Multimedia Campaigns featuring Generations Federal Credit Union

In this episode of Be Heard, host Emma Weber is joined by April Powell, Senior Project Manager at The PM Group and Noisy Trumpet, and Eve Hernandez, Vice President of Marketing at Generations Federal Credit Union. Together, they explore how a strategic, diversified media mix has helped GFCU strengthen brand awareness, reconnect with members, and drive measurable results. From evolving a relatable spokesperson to building campaigns that span broadcast, digital, print, and web, this episode offers insight into how integrated marketing fuels long-term growth.