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While the PR industry has evolved during the steady rise of social and digital communication, the fundamentals of the industry must remain constant. Although agencies offer an extensive list of PR services, here are the fundamentals brands should always keep top of mind to drive successful campaigns. Audience Identification and Relationship Building First and foremost, […]
Online advertisements have been getting quite the upgrade. With new interactive content such as 3D ads, social polls and virtual reality, online users are able to engage with ads and branded content more than ever before. By engaging with your audience through these ads, you are helping to break through the noise and differentiate your […]
The holidays are fast approaching, which means it’s a great time to reassess your marketing strategies for the coming months. With Black Friday and Cyber Monday just around the corner, the earlier you get started the better (think early fall)! The Reason for the Season The holiday season is about showing others how much […]
October has been a busy month for the Noisy Trumpet team and we are excited to announce what we have been up to! Our team is thrilled to be working with PMX Events for the upcoming Celebrity Fan Fest taking place November 10th and 11th right here in San Antonio. Noisy Trumpet will be helping […]
Social media has evolved beyond convenient communication with family and friends. Today, consumers use social media platforms to stay up to date on the latest news, trends, and products. Consumers are also purchasing more goods online, which has led to an increase in e-commerce sales. Knowing this, brands have taken advantage of the opportunities social […]
It’s been a busy and exciting year for Noisy Trumpet! In honor of our first anniversary, we’re taking a moment to reflect upon the year’s accomplishments and the goals we’ve surpassed. From pitch meetings to campaign launches, it’s been quite the journey. We’ve come a long way and are excited for the future! Our story […]
Search engines help consumers make their purchase decisions by simultaneously comparing quality, location, price and reviews of various businesses, determining the best site to display for the user. For this reason, search engine optimization (SEO) for local search is becoming increasingly important to a brand’s overall marketing efforts. Here are the priority items to get […]
Increasingly, influencer marketing has become an effective tactic for brand promotion as it reaches an established market demographic through a person the audience trusts. Influencers can easily give a face to your brand and serve as third-party advocates. While this can be beneficial, it’s important to fully vet any potential partner. As time has shown, […]
As a digital advertising and public relations agency, we understand the crucial role landing pages play in the success of a campaign. It’s the first thing your consumer sees after showing interest in your product or service – a decisive moment in the consumer journey to conversion. Given its importance, here are the 5 essential […]
Instagram Feature Recently, Instagram has rolled out new features that are solidifying its dominance in the social media world. For brands looking to develop a focused social media strategy, this video and photo-sharing app is a prime place to start. Now, Instagram’s new features ‘IGTV’ and shoppable stories are bringing even more influential potential to […]
With step-by-step social media marketing plans becoming easily available online, it can be tempting to carry out digital marketing or public relations projects yourself, rather than working with an agency. After all, how hard could it be to take a photo and post it on Instagram, right? What you don’t see behind the post, is […]
*Images courtesy of Nail Polish Addict and Harper’s Bazaar The State of Producing for TV and Film with Brand Integration On June 6, 1998, what would become one of the most iconic brands and entertainment franchises in history premiered its first episode on HBO: Sex and the City, created by Darren Star and based on […]
Aside from creative storytelling, data is at the forefront of PR and has become essential in the development of effective marketing strategies and campaigns. According to PR Week, “the future of public relations lies in compelling content that is supercharged by data and analytics.” Building brand trust and awareness is not an easy feat, but […]