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Fiesta FitFest Launches With Official Logo Designed By Noisy Trumpet

Jul 6, 2021

On Tuesday, June 1, San Antonio Sports announced its new Fiesta-sanctioned event, Fiesta FitFest, which will take place April 8-10, 2022. The new 3-day event will feature ‘Pedals, Medals and Fun’ for the whole family. From Alpha Warrior athletic events, to a 5k/10k run, music and food, to the final Tour De France-style cycling event, L’Etape San Antonio, there will be something for everyone to enjoy.

Noisy Trumpet was tasked with designing the official logo for this new event while incorporating various themes to capture the nature of the weekend festivities. Senior Art Director, Daniel Castro, brought his exceptional logo expertise to the job and perfectly featured unique elements to the logo.

First, the ribbon is the core element for the logo. You’ll also notice The Alamo’s iconic silhouette formed with the ribbon graphic. In addition, Fiesta colors were used within the ribbon signifying not only an athletic event, but also a true Fiesta-style celebration.

Next, the star element subtly breaks the ribbon as a reference to winning an athletic competition. The chosen fonts are more athletic in design; they are modern with an international athletic feel. Finally, if a presenting sponsor is secured, the presenting sponsor’s logo would go beneath the Fiesta FitFest logo thereby forming an overall torch shape – a subtle reference to the international competition/Olympics.

“Our team has the honor of being on the ground floor of creating this important event for the city. There’s nothing more foundational than designing a new logo that captures the essence of all the festivities planned,” stated Fran Yanity, CEO and President of Noisy Trumpet Digital & PR.

For more information regarding Fiesta FitFest, please visit: http://sanantoniosports.org/fitfest/