Making Headlines: Noisy Trumpet’s Latest Public Relations Wins Across San Antonio
Effective public relations campaigns are built on clear messaging and strong media relationships, brought to life through thoughtful execution. At Noisy Trumpet, we’ve led major wins for our clients by combining bold ideas with targeted outreach and authentic storytelling. From arts and entertainment to community-driven initiatives, our collaborative approach drives real connection and impact.
Public Relations Wins that Made an Impact:
- San Antonio Botanical Garden – Illuminate
To promote its popular winter exhibition Illuminate, the San Antonio Botanical Garden turned to Noisy Trumpet to amplify awareness and drive attendance through a strategic public relations strategy. With the exhibition taking place during a competitive holiday season, it was essential to generate excitement locally and regionally.
Noisy Trumpet launched a campaign that included tailored press materials, targeted media outreach, and strategic influencer partnerships. The team secured widespread press coverage in key local outlets, generating buzz ahead of the opening and reinforcing the Garden’s reputation as a go-to seasonal destination. Influencer partnerships further extended reach on various social platforms, positioning Illuminate as the must-see holiday experience in San Antonio.
Results:
- 195.8 million impressions in earned media placements across print, broadcast and online outlets
- Exceeded ticket sale goals by 22%
- 553 conversions attributed to TikTok influencer content in just 17 days
- ATG San Antonio | Broadway in San Antonio – Frozen
When Frozen made its San Antonio debut at the Majestic Theatre, ATG Entertainment and Disney Theatrical Group entrusted Noisy Trumpet to lead a high-impact public relations campaign.The objective: build anticipation, drive ticket sales, and deliver a full house on opening night—all while celebrating the arrival of a beloved Broadway production.
Noisy Trumpet began media outreach ahead of the show’s debut to generate early excitement and strong attendance.The team identified key demographics and built unique storylines to drive awareness for the show. To maintain momentum, Noisy Trumpet coordinated multi-phase public relations efforts, which included talent interviews with lead actors (including a cast member with local ties), behind-the-scenes coverage with the tour’s hair supervisor, and detailed coordination with print, broadcast and online outlets.
To culminate the campaign, Noisy Trumpet also welcomed media and influencers on opening night to experience the show firsthand. The result was a surge in local media attention and increased ticket demand during the production’s two-week run.
Results:
- 19.6 million media impressions in earned media placements across print, broadcast, and online outlets
- 60 media and influencer confirmed attendees at opening night
- Influencer-generated content earned an additional 44,000 impressions
- High praise from Disney Theatrical Group for the campaign’s success regional success
- River North Icehouse – Grand Opening
When River North Icehouse opened its doors between the Historic Pearl and downtown San Antonio, AREA Real Estate and TKW Hospitality Group partnered with Noisy Trumpet to introduce the brand with a bang. To support the grand opening, Noisy Trumpet led a public relations and influencer campaign designed to generate buzz and drive foot traffic.
Our team developed key messaging, coordinated local media outreach, and crafted press materials to spotlight the Icehouse’s unique atmosphere and offerings. We also organized an exclusive influencer and media preview event ahead of the official ribbon-cutting, giving content creators and reporters an immersive look at the venue. These efforts generated strong media coverage and a wave of organic content that boosted visibility and community buzz.
Results:
- Over 19.3 million earned media impressions from top-tier local outlets
- 84,127 influencer impressions and 4,605 engagements
- 2.6% average engagement rate per post (well above industry benchmarks)
- In-person feedback indicated attendees discovered the Icehouse through influencer content and media mentions
- San Antonio Area Foundation – 60th Anniversary
To commemorate its 60th anniversary, the San Antonio Area Foundation sought to raise awareness of its legacy and future impact through a high-visibility public relations campaign. Noisy Trumpet crafted and executed a message-driven strategy that honored the organization’s philanthropic roots while calling the community to action.
The campaign centered around clear, community-focused messaging and earned media outreach. Noisy Trumpet developed a series of media materials that celebrated the foundation’s 60 years of service, coordinated media opportunities with local outlets, and secured meaningful press placements to highlight the foundation’s milestones. A dedicated landing page, creative design assets, and strategic advertorials to enhance the storytelling across both earned and paid efforts.
Our efforts were amplified through complementary paid placements across TV, radio, print, and digital channels—expanding overall reach and reinforcing the foundation’s reputation as a leading philanthropic force in South Texas.
Results:
- 41 media hits resulting in 6.2 million impressions in earned media placements
- 26 paid media placements yielding an additional 5.7 million impressions
- Stronger community connection and increased donor support during the anniversary year
From filling theatres, launching new venues, to celebrating major milestones and lighting up the holiday season, our team at Noisy Trumpet delivered creative solutions with even stronger results that created meaningful connections for our clients. We’re excited to build on this momentum and create greater successes in the future.
Ready to Amplify Your Brand?
If you’re looking for a PR team that knows how to build buzz, drive results, and tell your story the right way, Noisy Trumpet is here to help.
Let’s make some noise! Contact us today to elevate your next big campaign.