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The Importance of Diversity in Public Relations

Mar 15, 2023

On the latest podcast episode of “Be Heard”, our Public Relations Account Executive, Candice Avila-Garcia, speaks with acclaimed Latina author and PR veteran, Melissa Vela-Williamson, to discuss the importance of diversity in the public relations industry.

Melissa’s journey working in PR wasn’t a straight path. While attending St. Mary’s University in San Antonio, Texas, she studied creative writing and photography. During her senior year of college, she discovered PR and all it had to offer. After celebrating two decades of working in PR, she wants to share her story and inspire those starting out in the industry.

In Melissa’s new book, “Smart Talk: Public Relations Essentials All Pros Should Know”, she breaks down what public relations is, how diversity can positively impact public relations, and the tools you need to be successful in your role.

Being of Mexican-American heritage, Melissa shares a strong connection to her Hispanic community and is passionate about showing up for her people in any way she can. This was the sole purpose behind her new book; She wanted to bring awareness to the industry and provide invaluable knowledge for those who are interested in pursuing this career.

Listen to our conversation with Melissa and explore our other episodes today.